What you pay once
- Standard: ₹1.60 lakh Navratri offer (regular ₹2 lakh) — most popular ~100 sq ft kiosk
- Growth / Standard Plus: ₹2.25 lakh — high-traffic pitches
- Working capital extra: ₹45,000–75,000 recommended (rent, milk, gas, first month)
There is no monthly royalty. You keep 100% of profit after rent, staff and raw material. The one-time franchise fee / advance is non-refundable once received — see the refund policy.
The Complete Campus/Institutional Café Outlet Plan is a separate format: ₹5,00,000 All-Inclusive (GST Included) for food courts, campuses, malls and offices, with transportation, installation and standard setup included. Open the Institutional Café Plan page for that offer.
What the fee is meant to cover
- Commercial tea boiler, utensils and branding
- Opening stock and SOP recipes (Very Tasty Chai, idli, cold coffee, hot coffee)
- 1-day training and launch kit
- Location check before you commit
Returns (range, not a promise)
Product margin 40–50% on core chai. Expected monthly profit ₹20,000–₹1,00,000 depending on cups per day. Break-even commonly 4–9 months at busy sites. Use the profit calculator with your rent.
What is the minimum investment?
The Standard ~100 sq ft kiosk is available at the limited-time Navratri offer of ₹1.60 lakh (regular ₹2 lakh). High-traffic pitches may use a ₹2.25 lakh plan.
Is there royalty?
No. Maa Ki Chai is a zero royalty chai franchise. You pay a one-time fee and keep 100% of profits.
How much space is needed?
A kiosk can start from about 100 sq ft. Larger 150–200 sq ft outlets are available for premium plans.
How fast is setup?
After agreement and payment, setup typically takes 10 days including branding, equipment and launch support. Training is one intensive day.
What is included in the ₹1.60 lakh kiosk menu?
The Standard Kiosk Plan menu is chai + idli + cold coffee + hot coffee. Very Tasty Chai starts at ₹15. Jaggery chai premix is the shop/special pack, not a fifth hero SKU on the counter.
Is there a campus, mall or office café plan besides the ₹1.60 lakh Navratri-offer kiosk?
Yes. The Complete Campus/Institutional Café Outlet Plan is ₹5,00,000 All-Inclusive with GST Included. Transportation, installation and standard setup are included. There is no royalty or profit sharing.