A Maa Ki Chai partner does not run a Maggi-only stall. The kiosk is built as chai + Maggi + idli + cold coffee + hot coffee. Maggi is the noon and evening ticket-size SKU: college gates, coaching hubs, and markets where people sit for 15–20 minutes.
Why Maggi sits on a chai kiosk
Very Tasty Chai at ₹15 is frequency. Maggi is the attach that raises average bill without a tandoor, a chef, or extra rent. SOP portions keep masala and butter from eating the margin. 1-day training covers the line; 10-day setup after agreement puts the burner next to the boiler.
What the Maggi line needs
- SOP portions so masala and butter do not eat the margin
- A kettle and a burner — not a hotel kitchen
- Peak-hour helper at college gates
- Same 75+ sq ft as chai, idli and both coffees
| Window | What sells with Maggi | Why it matters |
|---|---|---|
| 11am–4pm | Maggi + chai + hot coffee | College, coaching, lunch-adjacent queues |
| 4pm–close | Maggi + chai + cold coffee | Second ticket after the evening cup |
| Morning | Idli + hot coffee + chai | Maggi is not the breakfast hero — idli is |
The other four SKUs on the same counter
Idli owns 6–11am. Hot coffee sits beside chai for offices and monsoon. Cold coffee covers heat so Maggi is not the only summer bill. Screening still says if a sleepy gali is chai-only.
What is the minimum investment?
The Standard 75+ sq ft kiosk is available at the limited-time Diwali offer of ₹1.7 lakh (regular ₹2 lakh). High-traffic pitches may use a ₹2.25 lakh plan.
Is there royalty?
No. Maa Ki Chai is a zero royalty chai franchise. You pay a one-time fee and keep 100% of profits.
Only Maggi and chai?
Core frequency is Very Tasty Chai. Maggi is the snack attach. Idli, cold coffee and hot coffee sit on the same counter where the site needs them.
Need a chef?
No. Portion SOPs and 1-day training. Extra fried SKUs (samosa) are not on this board.
- Phone: +91 9422799415
- WhatsApp: +91 9422799415
- Email: Sales@maakichai.com · Enquiries: support@maakichai.com
- Parent company: Algosphere Technologies LLP (brand: Maa Ki Chai)
- Headquarters: First Floor, Sapphire Chambers, Baner Rd, Riviresa Society, Baner, Pune 411045
- Warehouse: Beside Plyzone, near SP Bungalow, Barapathar, Seoni 480661
- GSTIN Pune: 27ACJFA9740L1ZV · GSTIN Seoni: 23ACJFA9740L1Z3 · FSSAI: 11526036000095 · LLPIN ACO-5959
- Directors: Chandramani Raj Chourasia (DIN 11121823) · Devesh Kumar Chourasiya (DIN 11121824)