The launch path
- Decide budget (₹2–3 lakh typical)
- Shortlist high-footfall sites: transport hubs, colleges, offices, markets
- Apply for franchise and complete site evaluation
- Get FSSAI (mandatory), GST if needed, Shop & Establishment, fire/trade licenses as required
- Complete 1-day training, stock for 2 weeks, and launch promotions
Pre-opening checklist
- Site verified & utilities confirmed
- FSSAI & Shop license applied
- Staff hired & trained
- Inventory stocked for 2 weeks
- Launch promotions ready
What is the minimum investment?
The Maa Ki Chai one-time franchise fee is ₹2 lakh for the standard ~100 sq ft kiosk. High-traffic pitches may use a ₹2.25 lakh plan.
Is there royalty?
No. Maa Ki Chai is a zero royalty chai franchise. You pay a one-time fee and keep 100% of profits.
How much space is needed?
A kiosk can start from about 100 sq ft. Larger 150–200 sq ft outlets are available for premium plans.
How fast is setup?
After agreement and payment, setup typically takes 10 days including branding, equipment and launch support. Training is one intensive day.
What five items does the kiosk sell?
The daily board is chai + Maggi + idli + cold coffee + hot coffee. Very Tasty Chai starts at ₹15. Jaggery chai premix is the shop/special pack, not a sixth hero SKU on the counter.